First Principles - IMPORTANT Watch This
Lists Vs Tags
Finding Your Audience
Simple Paid Traffic ($1 a day ads)
Testing ESP Tracking
ESP Tracking Automation
Do Not Disturb
The Old One Two
The Old One Two - SUPERCHARGED
Technique - Make Everyday Black Friday
Example - Segmenting With An Email
Advanced - Progressive Sequencing
Retargeting With Email
Advanced - Hooking The Fish
The 9 Word Email
5% and most marketers would be jumping for joy like an overexcited puppy.
So imagine for a moment what a 20% conversion rate would mean to your business, your lifestyle and your family.
If you know your conversion rate do a bit of math and work out how much extra you'd earn if you hit 20%
No conversions yet or don't know your figures?
Think what would happen if 1 out of every 5 subscribers bought from you.
Of course, you may still be inclined to believe the people who tell you 2% is good.
But here's the thing, I lied to you about 20% conversions, Sorry!
It can be more like 40% and 50% but no one would believe a headline like that.
I was laid on the beach in Mexico thinking about my online business and how far it had come in 13 years.
I started in this crazy business so that I could spend time with my family and see my daughter grow up.
In 13 years I'd gone from "How can I make money online" (Yes, I did type that into Google) to having a business that consistently created an excellent income each month.
But I was still tied to a desk and often worked a full 9-5.
Totally not what I expected or wanted to be doing as an Online Marketer!
I wanted a new challenge, I wanted a system that gave me flexibility.
That day the journey started.
12 years ago, after wasting time by not immediatly building a list I focused all my efforts on learning email marketing from the best.
An investment that paid off thousands of times over
I attended several events and was incredibly lucky that one of my regular golf partners and drinking buddy was the great Andre Chaperon.
Our idea of a fun Friday afternoon was to sit with a burger and beer and plan funnels and autoresponder sequences and generally talk about marketing. (shhhhh don't tell our wives they probably thought we were chatting up the waitresses)
Those Friday afternoon conversations had a deep impact on how I still approach marketing to this day.
Which ones worked well and which ones flopped.
I started to think about everything I'd learned since I sent my first email.
It became obvious that one thing I was doing occasionally was working really well.
There on the beach with a cocktail and a laptop like a truly awful Facebook ad I started to create a new type of campaign.
It took under two hours to set up.
No sales page, no landing page, no membership site just an email and a cart link.
I sent out the email and closed my laptop for 24 hours.
Segmentation was the secret.
I had identified 84 subscribers who had opened a series of emails and who had previously bought a product and I created a relevant offer just for them. I was really excited about the potential of these types of campaigns.
As soon as I returned home I set about creating some training for my existing customers and made it available to them.
At the same time, I created a "pilot" group coaching program for anyone who wanted to take it further and help me test some other ideas I had.
By talking to the members I confirmed that this would work for everyone and was easy to implement.
It was time to analyse how and why this worked so well and test some new ideas to improve results.
What about existing lists?
Want to Increase Your Conversions Even More?
Say hello to doubling, trebling or even quadrupling your conversion rates and income.
Say goodbye to low open rates,
Hello 30% 40% or 50% open rates.
Say goodbye to pathetic engagement rates
Hello epic engagement rates.
Say goodbye to "Old School" email marketing techniques.
Hello to Next Generation Email Marketing
“Wow, am I impressed!
Just when I thought I had my email formula as effective as it could be, that BLOODY Mark Thompson comes drops me a ‘see this’ link. It leads me too powerful new email material that I instinctively know will take everything to the next level. As Mark might share with you, I generate an exceptional income mainly from email, and it’s very rare that I read something that is so good I drop what I’m doing to go through it 3 times in a row. Neither do I give face compliments or dude recommendations. So, I have to say if you don’t grab a copy of Marks new Big Income Small Lists you'll be missing out big time.”Kevin Nairn
A well-deserved follow up to my original testimonial.
When Mark asked me to give some specific examples of the impact of his Big Income Small Lists Course I knew it would be difficult!
Frankly, I didn’t have a clue where to start simply because there are so many.
So what follows are just some of my MAIN successes and improvements which I 100% attributed to the training inside Big Income Small Lists
In all I have 16 different email lists on varied and profitable topics, and so far, I have managed to upgrade JUST ONE of them and have now started on the second, so it looks as though it will be a busy and interesting winter. What follows are some interesting statistics:
Most of Your List Consists of Dead Wood!
Every list contains tyre kickers, but I didn’t have a CLUE how many I had! This was a very profitable list consisting of 3,427 subscribers which for more than two years has generated a very healthy full-time income each and every month.
However, stupidly, I didn’t know how many of them were engaged and still opening my email, or who they were.
So, over a six-week period, and under Marks guidance, I tracked, tagged and segmented the existing list and I was amazed to discover that only 704 of them were actually opening my emails!
This was a big kick in the khoonkies, only 1 in 5 of my readers, 20.5% were still interested.
Mark was right, small is beautiful.
So, I quickly eliminated them from the list.
However, it was a huge relief on the wallet as, just by removing the remainder I immediately started saving myself $60+ a month with my ESP! This is likely to deliver an even bigger saving with all of my lists.
Not only that but my email open rate is now around 60% - 80%! NICE…
Competing with, and surpassing MOST of the BIG boys with those numbers.
Filter Out the Time Wasters!
Be a specialist, not a generalist.
It’s easy to fall into the trap of using incentives to build your list, I know I did.
The fact is, most of them immediately unsubscribe, or become costly LIST DEADWOOD, so what Mark promotes, which is pre-segmentation is a total game changer.
Encouraged by marked examples I filtered and segmented my readers first once, and then a second time as they joined my list, and the results were predictable.
First, I maintained really high email opens, secondly and more importantly, my purchases went up by AT LEAST 140%, but that’s not actually accurate, it was higher. You see the volume of opt-ins to generate that income went down quite dramatically.
Pre-segmentation had filtered out the costly freebie seekers. So, I would estimate that just using this technique alone has increased my purchase rate by 400%+ percent!
What do They WANT to Buy Next?
If we only knew that?
But guess what?
Now I do!
Or, I have a BLOODY good idea!
I rewrote my complete email sequence and to accommodate this thinking and now track EVERYTHING!
As a result, I now have a VERY GOOD idea what my prospects want to buy next, in fact more specifically, some of my prospects have highlighted themselves as red-hot purchase ready customers just waiting for the purchase link to other products.
Pre-segmentation has allowed me to deliver SPECIFICALLY what my prospects are most interested in.
Remember, the money is in the relationship you develop with your prospect, and doing it this way is HUGE!
Best of All, This is FUN, FUN, and More Fun!
The teacher that keeps on giving!
No one could ever say the Mark less that generous with his help and advice! In fact, he goes completely over the top! When he contacted me a few months ago and started to tell me about BISL he delivered approximately five times more value than I was expecting.
Now he was done it again! I was exposed to his new v2 membership, but now it already outdated as he’s listened, learned, adapting and innovating and now has an even better v3 system. It just keeps on getting better.
The bottom line!
The size of my lists are shrinking by the day, although my email profits continue to DRAMATICALLY increase.
Smaller is better!
If you’re seriously interested in developing a responsive email list, whatever your subject or market, you need this knowledge. It’s going to leave your competitors reeling in your wake and eating your dust.